ROT Intensive
Our one-day ROT Intensive will help you create an actionable plan for identifying, treating, and removing Redundant, Outdated and Trivial (ROT) content on your organization's Web site. Using our methodology, we will:
- Define a clear methodology for treating ROT content on your organization's site
- Discuss the criteria for determining if content is ROT and the risks associated with ROT content
- Show you how to plan a precise, customized approach for treating ROT on your site based on drivers and tactics specific to your organization
- Walk through the process of implementing a ROT clean-up plan
- Talk about best practices for maintaining accurate, up-to-date content and discuss future strategies for preventing ROT build-up
Key Result: Draft plan for attacking ROT on your site.
Contact Us to schedule an Intensive. If you would like a longer-term, more traditional consulting engagement around ROT or other aspects of the day-to-day running of a Web site, see our Web Execution Services.
Key Facts
Length: One Day
Who: Us & Your Team
Where: Your Location
Leave with a draft plan for attacking ROT on your site, including an analysis of the longevity of different types of content:
