We've been thinking about Web governance for a long time. Look in the thought archive for articles, webinars and presentations.
This Federal Computing Week article (2/5/2010) quotes Lisa Welchman on the role of policy-setting and standards-creation bodies in facilitating increased collaboration.
The Web is simply too mission-critical to operate in an ad hoc or informal manner. In order to effectively align the Web with strategic objectives, formal Web governance must be established and mechanisms to enforce compliance with standards must be incorporated into day-to-day operations.
We underwrote the Internet Strategy Forum’s 2009 Corporate Internet Executive Research Study which recently examined the scope, structure, influence, education and salary levels of in-house Internet strategists—employees responsible in some way for driving strategy for their company's Web site(s), eMarketing and/or eBusiness initiatives.
Lisa Welchman discusses four key things companies can do operationally to improve their Web sites in this video from the Business Marketing Association's 2009 annual conference.