We've been thinking about Web governance for a long time. Look in the thought archive for articles, webinars and presentations.
Webinar: Building an Effective Web Team (52.58 MB)
In this recorded Webinar, Lisa Welchman discusses the functional areas (both technical and non-technical) which must be addressed when building an effective Web team.
We underwrote the Internet Strategy Forum’s 2009 Corporate Internet Executive Research Study which recently examined the scope, structure, influence, education and salary levels of in-house Internet strategists—employees responsible in some way for driving strategy for their company's Web site(s), eMarketing and/or eBusiness initiatives.
Lisa Welchman discusses four key things companies can do operationally to improve their Web sites in this video from the Business Marketing Association's 2009 annual conference.
Lisa Welchman discusses the challenges facing today's Web teams and Web Operations Management in this cmswire.com article.
Internal CMS Product Management (1.26 MB)
Any Content Management System (CMS) needs to be customized to a particular institution's requirements. This customization is not solely a technical matter, and hence needs to have someone wearing both the technical and user hats to define how the product should work at all stages of the CMS product within the organization.