Thought Archive
We've been thinking about Web governance for a long time. Look in the thought archive for articles, webinars and presentations.
Engaging Senior Leadership in Web Strategy
Successful Web strategy achieves two results-- guiding principles and formalization of authority-- and both are set by senior leadership.
Corporate Internet Executive Research Study Brief (142.13 KB)
We underwrote the Internet Strategy Forum’s 2009 Corporate Internet Executive Research Study which recently examined the scope, structure, influence, education and salary levels of in-house Internet strategists—employees responsible in some way for driving strategy for their company's Web site(s), eMarketing and/or eBusiness initiatives.
Testimony: Federal Election Commission's Hearing for Website & Internet Improvement Initiative
Listen as Lisa Welchman and colleagues from EPA and GSA testify at the Federal Election Commission's public hearing for the Website & Internet Communications Improvement Initiative on Aug. 25, 2009.
Four Key Ways Companies Can Operationally Improve Their Web Sites
Lisa Welchman discusses four key things companies can do operationally to improve their Web sites in this video from the Business Marketing Association's 2009 annual conference.
Gilbane San Francisco: Fundamentals of Web Operations Management
Lisa Welchman discusses the challenges facing today's Web teams and Web Operations Management in this cmswire.com article.
Web Teams Should Stand Alone
Lisa Welchman asserts in this Econtent Magazine column that Web teams deserve their own functional area, separate from and equal to marketing and IT.
Managing the Web in a Recession (253.09 KB)
On December 1, 2008, the National Bureau of Economic Research indicated that a recession began in the United States in December of 2007. While many economic experts and pundits had been speaking of recession for over a year, the official pronouncement, coming on the heels of one of the worst economic downturns in U.S. history, has left many organizations vulnerable and, in some cases, fundamentally at risk or irreparably damaged.
We've been thinking about Web governance for a long time. Look
in the thought archive for articles, webinars and presentations.