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Knowledge Base

Knowledge Base

Our Knowledge Base contains articles (generally longer than our blog posts) and presentations. If you wish to explore particular aspects of Web Operations Management, see our Web Strategy, Web Governance, Web Execution, and Web Measurement pages that contain more information (including articles and presentations) on those specific topics. Also, feel free to go the newsletter archive page.

Article

Web Operations Management and Web 2.0: An Interview with Lisa Welchman

David Hobbs interviews Lisa Welchman about the strategic importance Web Operations Management and its relationship to Web 2.0 on The Content Wrangler's site.
Article

The Importance of Web Governance (103.95 KB)

Erik Hartman of Hartman Communicatie interviews Lisa Welchman about her vision of web governance for the Dutch Web site Computable, in anticipation of the Hartman Event on September 18. The original interview in Dutch is available at Computable.
Article

Gantt to Glory: Evolving from Project Management to Successful Web Operations

Why are so many organizations rushing to ensure their staff is PMP certified, with the premise that automatic success will be achieved on web projects and beyond?
Article

WOM Primer (402 KB)

Web Operations Management (WOM) as a practice takes Web management out of the arena of daily management, mini-projects, and silo'd technology implementations and moves it into the more mature operations arena.
Article

So What About Metadata? (127.62 KB)

These days, it seems that metadata is a term that is bandied about by everyone. What exactly is metadata, why would you want to have it on your Web site and what does it have to do with content management?
Article

Content Publishing Strategies: Creating Usability While Building the System Architecture (104.18 KB)

What do Information Architects and Content Publishing Managers have in common? Both strive to structure content so that users can accomplish their tasks quickly and easily.
Article

Understanding the Complete Web Lifecycle (130.4 KB)

The amount of time that Web production groups spend not producing is high. A lot of production personnel's time is spent running interference or solving problems that have occurred as a result of a lack of standardized workflow.
Article

The Commercial Web: The Marriage of Marketing and IT (124.61 KB)

The rise of the commercial Web has forced a new kind of partnership between business Marketing and IT organizations. We discuss how Web content management systems can improve the frequently volatile dynamics of this new union.
Article

Effective Web Content Management: Different Sites, Different Methods (116.34 KB)

Today, more than ever, there are a number of different products and strategies available for getting your Web content development and production processes streamlined and under control.