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December 08, 2010: Shepherdstown, WV

  
  

    

    	Lisa Welchman Keynotes:

    	Best Practices in Web Management
    

  

    		        

        	
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Web-Enabling Your Business Strategy: Blockbuster & Nordstrom  

  
  
      

              
          Posted by Lisa Welchman 1 year ago        
      
      
    

  
  

   
        
I’ve been spending a lot of time this summer working with leaders to help them crystallize web and digital strategy for their business. At first, they seem to be disinterested because they think I’m asking them to determine their organization’s web design, content or technology strategy.  But I try to hold their feet to the fire and explain to them that an organization’s online strategy is about business, about profit and meeting the mission and performance indicators.
    
  

    		        

        	
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Enabling the Web Team Enables Business

  
  
      

              
          Posted by Christine Pierpoint 2 years ago        
      
      
    

  
  

   
        

I'm a sucker for "best of" and "top 10" lists. I enjoy them for the kernels of knowledge that I can file away for future reference. You never know when practical tidbits like, the Top 10 Herbivores You Probably Want to Avoid, may come in handy.  

    
  

    		        

        	
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Executive Staff is Responsible for Web Guiding Principles

  
  
      

              
          Posted by Christine Pierpoint 2 years ago        
      
      
    

  
  

   
        

In my last post I wrote about the differences between Web Managers and Mechanics. Both functions are vital to Web execution. Web managers turn Web strategy into execution plans and Web mechanics execute. But what about Web strategy? Who is ultimately responsible for establishing the underlying strategy for the corporate Web presence? That's actually the role of executive staff.


    
  

    		        

        	
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Web Governance and the 13 CIOs

  
  
      

              
          Posted by Christine Pierpoint 2 years ago        
      
      
    

  
  

   
        

I just saw something on Twitter that pulled on my heartstrings. It was a tweet that referenced a Federal colleague working on a Web 2.0 strategy in an agency with 13 CIOs.


    
  

    		        

        	
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Web Strategy: A Definition

  
  
      

              
          Posted by Lisa Welchman 2 years ago        
      
      
    

  
  

   
        

Despite the simplicity and some would say obviousness of the concept of “Web Strategy,” it is a definition that I’ve struggled with for many years. Frequently, when organizations and individuals talk about Web Strategy they are talking about the organization’s approach to creating the outward facing Web site-- that with which the general public or the employee (in the case of intranets) interacts.
    
  

    		        

        	
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	Thought Archive



	We've been thinking about Web governance for a long time. Look

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