Web Policy

To tweet or not to tweet? That seems to be the question in a lot of organizations today. It's certainly top-of-mind for web, communications and IT managers, and increasingly we're hearing from privacy, ethics, HR and legal counsel as well. Everyone wants to know how to govern social media in the enterprise.

Our view on social media (as well as any web-related policy) is to take a holistic approach. Social media can have a broad impact on an organization, and as managers you have to look at the potential risk from every angle.

Without a doubt, there's a lot to be gained when government leverages Web 2.0 tools to provide better communications and service. But for every success story there seems to be an equal number of roadblocks preventing public servants from venturing into Gov 2.0.

"OMG, We need a Social Media policy!"