Web Management

I'm a sucker for "best of" and "top 10" lists. I enjoy them for the kernels of knowledge that I can file away for future reference. You never know when practical tidbits like, the Top 10 Herbivores You Probably Want to Avoid, may come in handy. 

For many folks, the end of the calendar year means it's time to submit budget requests. Perhaps you're among the lucky few who have a comprehensive plan and budget for the Web. But if you don't, here are some guidelines to get you thinking about funding your Web operations.

To the lone Web manager pining away for the day when senior management will finally 'get' the Web, some advice: be careful of what you wish for.

In the pioneer days of the Web, only the 'dot com' companies required a dedicated Web team. As for the rest of us, we could get by with a lone Webmaster. Likely the Webmaster role was just a part-time responsibility - someone who knew how to use Dreamweaver and could ftp the occasional photo or press release to the site.

Now that the year is in full swing, we're starting to hear murmurings from our clients that their Web budgets are being cut.  In the United States, most cite the recession as the impetus behind Web budget cuts. We think that cutting Web budgets with other operational expenses is an error.

As we look at the dawn of 2009, it's once again time to make (and keep) our New Year's resolutions. Personally, I resolve to blog more and do my part to share WOM best practices... of course, losing a few pounds wouldn't hurt either...

If you're a Web manager looking for ways to optimize your site in '09, here's a few resolutions to consider: