web 2.0

To tweet or not to tweet? That seems to be the question in a lot of organizations today. It's certainly top-of-mind for web, communications and IT managers, and increasingly we're hearing from privacy, ethics, HR and legal counsel as well. Everyone wants to know how to govern social media in the enterprise.

Our view on social media (as well as any web-related policy) is to take a holistic approach. Social media can have a broad impact on an organization, and as managers you have to look at the potential risk from every angle.

 

"OMG, We need a Social Media policy!"

The WelchmanPierpoint offices are located in Baltimore, MD. So what, you ask?  Well, Baltimore is about 40 minutes by train from Washington, DC, so, we have a lot of federal government clients. We didn't plan it that way, it just worked out like that.  As it turns out, that's not a bad thing.  Federal government agencies for the most part have pretty messed up Web sites. And that's what we like: big, super-bad, un-navigable Web site atrocities.

One buzzword that will forever be linked to 2009 is "Transparency." The topic has been associated with corporate governance for years, thanks in part to Enron and the Sarbanes-Oxley Act of 2002.

The other day someone told me that I’d missed the train on the Web 2.0 social networking technology trend. I was taken aback. Me?

When Traditional Media Outlets Fail, Web 2.0 Becomes Reactionary Tactic

The closure of The Rocky Mountain News in Denver and rumblings of closures at papers in San Francisco, Seattle and other cities across the country, proves that traditional media is ailing in the face of Web technologies, namely Web 2.0.

Much has been said about our new president and the savvy use of Web technologies to create a groundswell of support and participation. While we agree that the precedent set by Obama's campaign is inspiring, it's important to note that it is not technology alone that made his online campaign a success.

If one way of looking at Web 2.0 is that it's a Data Operating System (per Tim O'Reilly), then there are two important elements shaping up:

1. Accessing Data
2. Using the Data

Using organizations in Washington DC as an example, several organizations with a lot of useful data are tackling these issues.