stakeholders

Differentiate Stakeholders: the Squeeky Wheel Shouldn't (Always) Get the Grease

Some of your stakeholders will be loud.  Even obnoxious.  If your objective is to reduce pain right now, then by all means do whatever it takes to shut them up.  But I would argue that if you want to develop a strong product, then you should think carefully about who you are reacting to and who you can (tactfully) ignore.

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