ROT

If you've got a Web site larger than you can easily wrap your hands around, and you don't have strong Web Governance in place, there's a good chance you have some ROT (Redundant, Outdated, or Trivial) content out there.

Let me say upfront that I have absolutely no problem with long tails. When I was a girl, I had a pet poodle and despite all the pet owner peer pressure to have her tail bobbed, we didn’t do it. I had a poodle with a long tail.

If your site is more than a few years old, odds are you've got some ROT (Redundant, Outdated or Trivial) content lurking. I understand how it happens. I'm even guilty of it myself.