reporting

Many sites are dedicated to Web Analytics, which, along with a Web Usability Program and Strategic Business Metrics, round out the Web Measurement portion of Web Operations Management (see the WOM Primer for background).  Here I'll concentrate on how to set up Web Analytics in your organization to help support your overall Web Operations Management.  This needs to be done in three steps: 1) define what to measure, 2) set up systems to measure, then 3) report.  If any of these are missing