Measurement

Web Analytics: Define, Collect, Report, Repeat

Posted by David Hobbs 2 years ago

Many sites are dedicated to Web Analytics, which, along with a Web Usability Program and Strategic Business Metrics, round out the Web Measurement portion of Web Operations Management (see the WOM Primer for background). Here I'll concentrate on how to set up Web Analytics in your organization to help support your overall Web Operations Management. This needs to be done in three steps: 1) define what to measure, 2) set up systems to measure, then 3) report. If any of these are missing

April 06, 2009: Washington, DC

Lisa Welchman and Tony Byrne Host a One-Day Class:
Web Tools & Rules

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Lessons Learned from Cyber Monday

Posted by Christine Pierpoint 3 years ago

Today was the official kick off of the online holiday shopping season, according to, Shop.org, a division of the National Retail Federation. While there is much todo about the day being a bellwether for online sales, there are also clues that tell us some things about the state of Web Operations Management among e-tailers.