It’s a widely-held belief among various Web practitioners (from content strategists and information architects to Web infrastructure tool builders and application developers) that senior executives don’t understand the real power and capability of the Internet. And, that this lack of understanding has left Web Teams executing in a vacuum, with inappropriate funding and inadequate headcount. More importantly, it has left organizations exposed, as new Internet-enabled businesses sneak up and shut down the slower-to-react belle-weathers.