benchmarking

Who Cares What They're Doing: Is it Right for You?


I'm all for benchmarking-- examining and comparing your organization in light of best practices, industry standards and the like. The problem is, I've seen so many organizations use benchmarking of sorts as a crutch that gets in the way of online change. The problem usually crops up during times of change, say, creating a new Web design or devising a new IA.

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