Web Tools & Rules

I'm really excited that on April 6th, Tony Byrne, Founder of CMS Watch, and I will be giving a class which focuses on advanced topics in Web Management. The class will be held in Washington, DC and is called Web Tools & Rules: Beyond the Basics. We'll be focusing on Web Governance (that's the rules part) and Web Analytics Tools. We'll also do a little bit of Web tools and Web Governance basics in the morning to level out the knowledge field for everyone. So, even if you don't think you are "beyond the basics," come anyway. We'll also have time for active questions and answers about some of the topics you may find immediately challenging.

We picked these two areas because we feel that, given the state of the economy, it's important for organizations to manage their Web sites in a mature manner such as implementing proper Web Governance practices,which helps to reduce internal redundancies and the waste associated with ongoing turf battles regarding Web ownership; and, focusing on proper measurement and the tools required to achieve that end. Understanding what your users want, what they are doing on your Web site and the value and risk that brings to your business is a key factor when consider how much to invest in some the latest Web technologies.

Tony and I have collaborated on various consulting engagements since 2001, but this is the first time we'll be teaching a joint class and I'm excited about that. It's one of those things we've been talking about doing for years and have finally gotten around to doing.

I hope that those in the DC area (and anyone else who wants to visit the US Nation's capitol) will sign up for the class. It's always fun working with Tony. And I think that our combined areas of expertise will provide participants with a complete view of the current Web management landscape - both tools and rules.

 Hope to see you there!