Lisa Welchman's 2009 Web Management Predictions
It's the end of the year. So, I think I'm supposed to predict some things that will happen in 2009. Here are four predictions that are really just self-serving wishes but that's OK. They are not just self-serving but everybody-serving:
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CEOs and CIOs will finally pick up the clue phone that has been ringing off the hook for the last 10 years and figure out that the true information age has arrived and start funneling resources that were once dedicated to more "traditional" paper-based collateral and information asset development into pure-play digital information (you know, the stuff that will never hit paper). Web people will be worshiped for the deitites that they are and given huge pay increases.
- Zero Waste Content Management will prevail: The
economic downturn that is happening in lots of places globally will
force organizations to stop being sloppy about Web management
practices. It's expensive to run 8 different Web content management
systems to support a single site. It's wasteful to sit around fighting with colleagues about who "owns" the Web site instead of spending that same time making a better Web site.
- Getting Outed: Some organizations will get busted for having a bad Web site. I'm not talking about the server going down or a little news article outing them for unfindable content that blows over quickly. I'm talking about being outed for creating risk to customers or citizens by having conflicting or outdated information on their Web site. Am I wishing this on someone? Maybe.
- Peace and Love will Prevail between IT and Marketing: Information Technology departments and Marketing Communications teams will join hands, sway, and sing Kumbayah around their Web sites. Finally. The Chief Information Officer will look deeply in the eyes of the Chief Marketing Officer and say: "I love ya (wo)man!" Am I wishing this on someone? Yes!
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Regarding number 4, Peace and Love... Not this year. Yet.
Oh Gwynne, can't we just wish it? Maybe if we close our eyes and wish really, really hard, we can make it happen. Well, at the very least, we can hope for some serious progress on this front. In our client pool, I'm starting to see some positive signs of progress in this area. Let's just say that I really, really hope this trend continues in 2009.
Happy New Year!
"The clue phone" - hmm, that could catch on.
Here are some more:
http://agitationist.com/2009-predictions-for-the-interweb
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