Early this Fall I gave a talk at a Content Stratey Forum event in London. In the talk, I'm attempting to place content strategy within the context of Web Governance. I'm not sure I succeeded but I watched the video and though it was a pretty coherent expression of my current thought about web and digital... Read More »
The Content Strategy Forum Event in London wrapped up yesterday. It was a well run and interesting event-- great content. There were serious talks about the future of content strategy as a discipline. In the halls, however, I had talks with people who were still debating the validity of content strategy as a profession. Many... Read More »
This year we’ve been working a lot with large organizations that are trying to establish an organizational Web council. The impetus for establishing the council is usually one or both of the following: a desire to establish or enforce Web standards in order to raise Web site quality; or, the desire to collaborate with... Read More »
Phil Kemelor just posted a good blog post on Key Performance Indicators (KPIs) for the Web. I like the post because Phil points out the historical background of KPIs and stresses that it's not just about Web site performance but also about Critical Success Factors (CSFs) for the business.
We find in practice that many... Read More »
Six years ago when I searched for “Web governance” on the World Wide Web, I got next to nothing. Today, it’s a different story. If you search for “Web governance,” you get all sorts of links-- some relate to governance of the World Wide Web, some to governance of the Internet. There’s a lot... Read More »
Often when we help organizations establish web policy, the web team balks when we recommend they seek guidance from colleagues in legal or human resources (or some other “non-web” domain). We always push back. Web policy addresses (among other things) the mitigation of risk associated with operating online. And... Read More »
I gave a talk for STC France this morning in Paris. It was early but folks turned out and there was coffee and croissant and some good discussion. I was talking about The Digital Deca. The Digital Deca are ten management truths that I am putting forward for consideration—ten things that organizations need to be... Read More »