I didn’t blog much last year but I have been busy nonetheless. I worked with a number of new clients in a number of different industries. I collaborated with those in higher education, the pharmaceutical industry, and finance as well as several different B-to-Bs that make things we use every day but take for granted. At... Read More »
Earlier this year I was invited to speak at the 2012 Government Web and New Media conference in Washington, DC. I was supposed to offer a talk about web governance and provide some context for the (then) forth-coming recommendations for improving web governance in government. I wanted to do something... Read More »
The recent article in the New York Times about Google’s continuing privacy policy woes illustrates why web policy decisions should not be made on the fly by web developers and content strategists. Who knows what happened behind the scenes at Google, but our experience with organizations of all sizes shows... Read More »
Early this Fall I gave a talk at a Content Strategy Forum event in London. In the talk, I'm attempting to place content strategy within the context of Web Governance. I'm not sure I succeeded but I watched the video and though it was a pretty coherent expression of my current thought about web and digital... Read More »
The Content Strategy Forum Event in London wrapped up yesterday. It was a well run and interesting event-- great content. There were serious talks about the future of content strategy as a discipline. In the halls, however, I had talks with people who were still debating the validity of content strategy as a profession. Many... Read More »
This year we’ve been working a lot with large organizations that are trying to establish an organizational Web council. The impetus for establishing the council is usually one or both of the following: a desire to establish or enforce Web standards in order to raise Web site quality; or, the desire to collaborate with... Read More »
Phil Kemelor just posted a good blog post on Key Performance Indicators (KPIs) for the Web. I like the post because Phil points out the historical background of KPIs and stresses that it's not just about Web site performance but also about Critical Success Factors (CSFs) for the business.
We find in practice that many... Read More »