David Hobbs

Five Suggestions for a Successful CMS Migration
by David Hobbs
1 year ago

Five Suggestions for a Successful CMS Migration

Migrating to a new system can be surprisingly difficult (some reasons).  The following steps can help in your migration:1.  Define success and broadly communicate the visionThis step sounds so simple but is easy to be missed in the exciteme
Deep or Shallow Multilingual for a CMS Implementation?
by David Hobbs
1 year ago

Deep or Shallow Multilingual for a CMS Implementation?

Many decisions made early in the design of a multilingual site willdetermine the capabilities for years to come, so all aspects should be carefullyconsidered.
The Web Diet: How To Simplify Your Web Site
by David Hobbs
1 year ago

The Web Diet: How To Simplify Your Web Site

Small Web sites are easier to manage than large ones.  Since this is obvious, why don't more sites choose to be smaller?  Of course some sites need to be larger than others.  A baby blog with the purpose of sharing news with family
Web Analytics: Define, Collect, Report, Repeat
by David Hobbs
1 year ago

Web Analytics: Define, Collect, Report, Repeat

Many sites are dedicated to Web Analytics, which, along with a Web Usability Program and Strategic Business Metrics, round out the Web Measurement portion of Web Operations Management (see the WOM Primer for background).  Here I'll concent
The Web Product Manager: Quality via Product Management
by David Hobbs
1 year ago

The Web Product Manager: Quality via Product Management

We've been spending a lot of time thinking about what makes a good Web team, and we feel that a Web Product Manager is key.  The basic idea is that someone is looking at your Web presence as a product in its entirety: from Web applications t