For many folks, the end of the calendar year means it's time to submit budget requests. Perhaps you're among the lucky few who have a comprehensive plan and budget for the Web.
"OMG, We need a Social Media policy!" This seems to be the current battle cry amongst executive staff and the Web team. Some organizations are still debating "should we or shouldn't we" when it comes to 2.0 practices.
In my last post I wrote about the differences between Web Managers and Mechanics. Both functions are vital to Web execution. Web managers turn Web strategy into execution plans and Web mechanics execute. But what about Web strategy?
A couple of weeks ago, I had a slow leak in my tire. I know this because a little light on the dashboard came on alerting me to the problem. I’m no car expert, but I do know that tires are kind of important.
I admit it's kind of cliche to use an "Art of War" reference in a business blog, but I recently came across a quote from Sun Tzu that reminded me a lot of how I think about the execution of a good Web plan: "All men ca
