I didn’t blog much last year but I have been busy nonetheless. I worked with a number of new clients in a number of different industries. I collaborated with those in higher education, the pharmaceutical industry, and finance as well as several different B-to-Bs that make things we use every day but take for granted. At... Read More »
Early this Fall I gave a talk at a Content Strategy Forum event in London. In the talk, I'm attempting to place content strategy within the context of Web Governance. I'm not sure I succeeded but I watched the video and though it was a pretty coherent expression of my current thought about web and digital... Read More »
The Content Strategy Forum Event in London wrapped up yesterday. It was a well run and interesting event-- great content. There were serious talks about the future of content strategy as a discipline. In the halls, however, I had talks with people who were still debating the validity of content strategy as a profession. Many... Read More »
This year we’ve been working a lot with large organizations that are trying to establish an organizational Web council. The impetus for establishing the council is usually one or both of the following: a desire to establish or enforce Web standards in order to raise Web site quality; or, the desire to collaborate with... Read More »
Phil Kemelor just posted a good blog post on Key Performance Indicators (KPIs) for the Web. I like the post because Phil points out the historical background of KPIs and stresses that it's not just about Web site performance but also about Critical Success Factors (CSFs) for the business.
We find in practice that many... Read More »
Recently I happened to catch a relatively new program called, "Undercover Boss" on CBS. If you're not familiar (which I wasn't), it's a show that originated in the UK in which senior-level executives disguise themselves and spend the week working the front lines of their organization. The episode featured... Read More »
I’ve been spending a lot of time this summer working with leaders to help them crystallize web and digital strategy for their business. At first, they seem to be disinterested because they think I’m asking them to determine their organization’s web design, content or technology strategy. But I try... Read More »