Web Execution

It's the end of the year. So, I think I'm supposed to predict some things that will happen in 2009. Here are four predictions that are really just self-serving wishes but that's OK.

If you've got a Web site larger than you can easily wrap your hands around, and you don't have strong Web Governance in place, there's a good chance you have some ROT (Redundant, Outdated, or Trivial) content out there.

Some of your stakeholders will be loud.  Even obnoxious.  If your objective is to reduce pain right now, then by all means do whatever it takes to shut them up.  But I would argue that if you want to develop a strong product, then you

When at the jboye08 Conference in Aarhus last week, I uttered the sentence: "The Webmaster is Dead."  I knew that couldn't be an original statement.

I'm all for benchmarking-- examining and comparing your organization in light of best practices, industry standards and the like.