We underwrote the Internet Strategy Forum’s 2009 Corporate Internet
Executive Research Study which recently examined the scope, structure,
influence, education and salary levels of in-house Internet
strategists—employees responsible in some way for driving strategy for
their company's Web site(s), eMarketing and/or eBusiness initiatives.
The Department of Defense (DoD) is set to release a final version of their much anticipated social network policy this year. They deserve kudos for soliciting input in an open, online forum and keeping the public informed of considerations and progress.
DoD utilized several Web Governance best practices in crafting their social media policy. Here’s a few that could be helpful to your organization:
The other day I came home from work and Mac, the man who cuts my grass, was working in my yard. I smiled and waved and asked how he was and he said “You know, I’ve been really blessed with work this year.I’ve been really fortunate. So, all the work I’ve done for you this summer and fall is free.” I paused for a minute, surprised, and then said. “Thanks. I’ll take that and pass it on.” And then I forgot about it.
During the discovery phase of WelchmanPierpoint's Web governance consulting engagements, I ask clients to share their policy and standards documents with me. Time and again, I’m handed a document that includes a mixture of policy, standards and guidelines. I see this mixture in online documents as well. In fact, I recently came across several social–media-related documents labeled as policy, guidelines and the like, when in actuality, they were a mixture of document types – or the opposite type of what they purported to be.