Lisa Welchman and Christine Pierpoint took to the road last month-- in New York and London with Vamosa-- to raise awareness about Web governance. They met a lot of people who know firsthand that the Web is too mission-critical to operate in an ad hoc manner. But, knowing and doing are different things. Lisa and Christine encouraged those they met to implement Web governance and offered a lot of practical advice on how to get started.
The Web is simply too mission-critical to operate in an ad hoc or informal manner. In order to effectively align the Web with strategic objectives, formal Web governance must be established and mechanisms to enforce compliance with standards must be incorporated into day-to-day operations.
We underwrote the Internet Strategy Forum’s 2009 Corporate Internet
Executive Research Study which recently examined the scope, structure,
influence, education and salary levels of in-house Internet
strategists—employees responsible in some way for driving strategy for
their company's Web site(s), eMarketing and/or eBusiness initiatives.