Six years ago when I searched for “Web governance” on the World Wide Web, I got next to nothing. Today, it’s a different story. If you search for “Web governance,” you get all sorts of links-- some relate to governance of the World Wide Web, some to governance of the Internet. There’s a lot about website and content governance, and some about the type of work I focus on-- which is corporate Web governance.
Often when we help organizations establish web policy, the web team balks when we recommend they seek guidance from colleagues in legal or human resources (or some other “non-web” domain). We always push back. Web policy addresses (among other things) the mitigation of risk associated with operating online. And shaping effective web policy requires the experience and expertise of a diverse set of organizational domain experts—not just the web team.
I gave a talk for STC France this morning in Paris. It was early but folks turned out and there was coffee and croissant and some good discussion. I was talking about The Digital Deca.The Digital Deca are ten management truths that I am putting forward for consideration—ten things that organizations need to be aware of in order to remain viable in a web-enabled world.
To tweet or not to tweet? That seems to be the question in a lot of organizations today. It's certainly top-of-mind for web, communications and IT managers, and increasingly we're hearing from privacy, ethics, HR and legal counsel as well. Everyone wants to know how to govern social media in the enterprise.
Our view on social media (as well as any web-related policy) is to take a holistic approach. Social media can have a broad impact on an organization, and as managers you have to look at the potential risk from every angle.