Corporate Internet Executive Research Study Brief

We underwrote the Internet Strategy Forum’s 2009 Corporate Internet
Executive Research Study which recently examined the scope, structure,
influence, education and salary levels of in-house Internet
strategists—employees responsible in some way for driving strategy for
their company's Web site(s), eMarketing and/or eBusiness initiatives.

The research indicates that Internet Strategists are
moving up the corporate ladder to positions of higher responsibility
and increased salary:

  • Majority of respondents earn more than $95,000, annually.
    Salaries have increased from 2005, when the majority earned $50,000 - $95,000.
  • Respondents have sought higher education since 2005, with an increasing number holding a degree beyond their bachelors.
  • More than 60% of the Internet jobs are within 2 levels of the CEO or Division leader.

Download the research brief below; You may purchase the complete, 70-page research report from the Internet Strategy Forum.

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